At Ele n Giru, we believe in the magic of childhood — where play sparks imagination, and simple choices can shape a better world.
We’re a homegrown brand built by parents, for parents — and every product we create stands on three core promises:
Quality that lasts through tiny hands and big adventures
Durability that respects your investment
Sustainability that respects the planet they’ll grow up on
We’re starting small — with joyful coloring books that keep kids engaged and screen-free. Our designs are thoughtful, our stories are gentle, and our mission is clear: create beautiful, mindful tools for growing families.
Thoughtfully made to last longer, love deeper, and care for our planet.Crafted for you
Sustainability
At Ele n Giru, sustainability isn’t just a choice — it’s at the heart of why we create. From selecting eco-conscious materials to designing products that last, we focus on reducing waste and making thoughtful decisions every step of the way. That’s why even our 100 GSM coloring books are made to withstand eager little hands, allowing them to be enjoyed, shared, and treasured for longer. Whether it’s books, accessories, or future collections, our goal is to craft items that spark joy today while caring for the planet tomorrow. And because we believe in supporting our communities, our products are proudly locally sourced and Made in India.
Our signature product
Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.
Made with Love
Every product at Ele n Giru begins with a little spark of care — from the first sketch to the final page. We pour love into every detail, ensuring each creation feels special, safe, and full of heart. Whether it’s a coloring book or a story waiting to be explored, we want every child to feel the warmth, joy, and comfort that come from something truly made with love.